The CreatorIQ Top 10 Leaderboard just got a major upgrade.
As of June 2025, the Leaderboard now features 10 (just a coincidence—or is it?) new rankings. These new categories include three brand-new verticals—Automaker, English Premier League, and La Liga—alongside expanded coverage across the U.S., the U.K., and Europe.
These additions are designed to give marketers, analysts, and brand leaders a clearer, more localized view of who’s winning in creator marketing—and how their own performance stacks up within their industry or region.
Why this expansion matters
As the creator economy matures, marketers need tools that reflect the complexity of their audiences, campaigns, and categories. With our recent expansion, the Top 10 Leaderboard now delivers:
- More vertical-specific benchmarking, including high-performing brands in automotive, fashion, alcoholic beverages, and football (or soccer, as it’s known here in the States).
- Expanded regional insights tailored to U.S., U.K., European, and Worldwide markets.
Whether you’re operating in a niche vertical or a global powerhouse, this update helps you measure what matters, faster and more meaningfully.
What’s New: Expanded leaderboards by region
We’ve added the following 10 new Leaderboards, starting with June 2025 data. Each ranking will update monthly moving forward:
U.S.
- Automaker
Europe
- Apparel
- Alcoholic Beverages
U.K.
- Haircare
- Luxury Fashion
- Apparel
- English Premier League
Worldwide
- English Premier League
- La Liga
- Automaker
What the leaderboard tracks
The CreatorIQ Top 10 Leaderboard ranks brands by key creator marketing metrics across each vertical.
These metrics include:
- Earned Media Value (EMV)
- Post Count
- Community Size
- Engagements
- Impressions
- Creator Potency
- Reach
- Posting Frequency
Each month, the Leaderboard surfaces the top 10 performing brands per category, helping marketers see who’s leading in their space, and sparking new ideas for how to drive impact with creators.
Explore the new rankings
Curious to see how your category stacks up?
Not seeing your vertical yet? Let’s talk about what’s coming next, or how we can support your brand’s benchmarking needs.
What’s next
This expansion is just the beginning.
As the creator marketing landscape continues to evolve, we’ll be rolling out even more vertical and regional Leaderboards in the months ahead, giving you deeper visibility into the metrics that matter, wherever your brand happens to be.
Stay tuned!