One year ago, I stood on stage at CreatorIQ Connect and made a commitment: that CreatorIQ would build for the future of marketing.
Today, that future has arrived.
I’m proud to introduce the new CreatorIQ, the AI-native operating system for creator-led growth. Built to meet the moment, it’s more than a product evolution. It’s our investment in technology, innovation, and people to lead this new era of marketing—one that’s content-first, creator-led, and community-centered.
And most importantly, it’s a reflection of something we’ve built together, shaped by the feedback, partnership, and trust of the brands, agencies, and creators who continue to define this industry every day.
The Era of Efficacy
Over the past six years, our State of Creator Marketing Report has tracked an extraordinary transformation.
Creator marketing has matured—and with it, expectations.
Budgets have surged 171% year over year, with two-thirds of that growth reallocated from traditional digital and paid media. Nearly every brand we surveyed now repurposes creator content across performance, commerce, and experiential channels.
Creator marketing is no longer a side tactic or an experiment—it’s the growth engine for modern brands.
But with that scale comes complexity. On average, enterprise organizations have 61 people working on creator marketing, managing campaigns across five or more social platforms. Each platform brings new formats, metrics, and expectations. What brands need now isn’t another tool—they need infrastructure.
That’s what the new CreatorIQ delivers.
CreatorIQ: the Operating System for Creator-Led Growth
The new CreatorIQ has been reimagined from the ground up to meet the demands of today’s content-first, creator-led world.
It’s built on four dimensions that define what modern marketing infrastructure must deliver:
- Global Scale: Unifies every market, region, and team through a single, secure system with native compliance, permissions, governance, and payments.
- Infinite Breadth: Powers every creator-led motion—from affiliates and advocacy to commerce, content sourcing, and sponsorships—through consistent workflows and unified reporting.
- Unmatched Depth: At the core of CreatorIQ is the Creator Graph™, our industry-leading intelligence system powered by AI. Built on more than a decade of creator, content, and performance data, and processing over 123 million posts daily, it gives teams the insights to make faster, smarter decisions and connect creative impact directly to business outcomes.
- Seamless Extensibility: Designed to be as connected as the ecosystem it powers, CreatorIQ integrates seamlessly across leading social platforms, commerce systems, analytics tools, and technology partners. Through ExchangeIQ, our robust API, organizations can extend CreatorIQ data anywhere—enabling end-to-end visibility and orchestration across the entire marketing stack.
This isn’t about more features. It’s about building real, scalable infrastructure that brands can rely on today and grow with tomorrow. Infrastructure you’ll never outgrow.
Expanding What’s Possible with SafeIQ, AI-Powered Brand Safety Infrastructure
As creator marketing has become central to brand strategy, trust has become just as critical as performance.
That’s why we’re proud to introduce SafeIQ, the latest evolution of CreatorIQ’s industry-leading brand safety capabilities, and the first enterprise-grade, AI-native infrastructure purpose-built for creator marketing.
According to our new State of Safety Report, 74% of enterprise marketers say brand safety has become more critical in the past year, driven by the rise of AI-generated content, economic uncertainty, and increasing pressure to prove ROI. And for those who prioritized safety, the impact was clear: 82% saw higher ROI from their creator marketing programs than organizations that didn’t.
In today’s creator economy, brand safety isn’t about risk avoidance. It’s about tolerance, oversight, and governance. With creators now producing 33 times more content about Fortune 100 brands than those brands generate themselves, visibility and alignment are more essential than ever.
SafeIQ extends CreatorIQ’s existing safety and suitability framework with advanced, multimodal intelligence that analyzes text, imagery, audio, and video together, the way humans do. By decoding context, tone, and cultural nuance across languages and formats, SafeIQ helps brands identify potential risks before they escalate.
Powered by adaptive AI, SafeIQ continuously learns from each brand’s unique standards and thresholds, transforming brand safety from a reactive defense into proactive intelligence, and turning oversight into opportunity.
It’s a powerful expansion of the CreatorIQ operating system, empowering global brands to scale responsibly, confidently, and with cultural precision in a fast-changing, creator-led world.
Investing in Strategic Partnership with Professional Services
At the heart of the new CreatorIQ is the same belief that’s guided us from the beginning: technology alone doesn’t create transformation—people do.
That’s why we’re introducing a new Professional Services function: a team of experts dedicated to partnering with brands and agencies to bring strategy, measurement, and governance to life inside our platform.
We’re here not just to support you, but to help you win—to build programs that deliver measurable ROI and earn their place at the center of your marketing flywheel.
Looking Ahead
This launch is about more than product—it’s about a promise: that we’ll continue to build ahead of the market, and in partnership with the brands, agencies, platforms, and technology shaping it.
Creators have redefined how brands and consumers connect—and how businesses drive meaningful, lasting growth. Our job is to provide the infrastructure that allows those connections to scale safely, intelligently, and effectively.
To our customers, partners, and community, thank you. Your feedback, creativity, and collaboration have shaped every part of this launch. You’ll find more details in the email I sent this morning, and I invite you to explore the platform, experience what’s new, and continue building the future with us.
The new CreatorIQ is how we help future-proof your brand for what’s next. Powered by creators. Driven by you.
Request a demo and see the new CreatorIQ today.