Introducing BenchmarkIQ: Your Global Competitive Benchmarking Solution

We’re thrilled to introduce BenchmarkIQ, an upgraded competitive analysis solution in the new CreatorIQ. Fit for enterprises looking for a holistic view of program performance worldwide, BenchmarkIQ delivers robust data across 37 markets and fully configurable views for deeper analysis.

Now available to all customers, BenchmarkIQ helps you see where your brand stands in the global landscape—and how your program is moving the needle across markets.

What upgrades will you get in BenchmarkIQ?

BenchmarkIQ gives you a clear view of your competitive landscape, with the flexibility to explore multiple markets—all from a single dashboard. For previous users of Competitive Insights, you’ll get powerful upgrades including:

• Multi-market access. Previously limited to one market per competitive dashboard, you can now access all countries from a single dashboard for truly global insights—beyond your operating market.
• Flexible views. You can now filter by any country or create custom groups of countries that align with your organization’s team structure. 
• Global expansion. Benchmarking coverage has tripled—from 13 to 37 countries—with more to come. See all supported countries below.

How can I use BenchmarkIQ to evaluate global performance?

BenchmarkIQ lets you easily filter and compare performance across one or more countries, giving you the flexibility to report quickly and view results holistically.

• View global performance. Use the Worldwide view to see where your brand stands within the global landscape.

• Focus on what matters. Build custom groups of countries that reflect your key markets and priorities.

• Drill into priority regions. Evaluate performance in your highest-impact markets to understand your brand’s influence in that area.

With BenchmarkIQ, you can build reports that work the way your teams do—and keep everyone aligned around the same global view.

What other updates will I see in BenchmarkIQ?

We’ve rolled out a number of updates to competitive insights over the past few months, which you’ll see reflected in the upgraded BenchmarkIQ. Here’s what’s new:

• Top-line performance view. A new aggregated data table gives you a streamlined view of brand performance across key metrics, including our Share of Metrics suite.
• Expanded filters. Filter by social platform, content type, creator tier, or brand for deeper analysis.
• Top 100 creators and content. See more of what’s driving performance with expanded visibility into your top creators and posts over time.
• Flexible exports. Advanced exporting lets you slice and dice your data to get exactly the insights you need.
• Weekly metrics refreshes. Metrics now update weekly, ensuring your reports reflect the latest market dynamics.

Together, these improvements help deliver the in-depth insights and customizability you’ll feel throughout BenchmarkIQ.

What will BenchmarkIQ help me achieve?

BenchmarkIQ will help you gain insight into how your program is moving the needle for your brand, across global markets, so you can: 

• See where your brand stands among competitive, complementary, or aspirational brands—across the metrics that matter most to you. 
• Get in-depth analysis of your top competitors and their strategies, to identify new opportunities to strengthen your own program. 
• Track performance in select markets, with filtering by country or custom groups of countries. 

With this complete view of performance trends worldwide, you’ll uncover new opportunities and gain the insights you need to refine your strategies for maximum impact. 

Whether you’re comparing performance across markets, tracking competitors’ performance in a target region, or showing leadership how your program is performing worldwide, BenchmarkIQ gives you the flexibility to answer every question—fast.

What data is BenchmarkIQ powered by?

BenchmarkIQ is powered by the Creator Graph, CreatorIQ’s industry-leading intelligence system that processes more than 123 million social media posts daily and is trained on more than a decade of data. The Creator Graph uses creator panels, market-specific databases consisting of influential creators, to help you objectively benchmark brands against competitors, based on a standard set of creators. 

Spanning 37 markets, 18 sectors, 19k brands, 1.2M creators, CreatorIQ’s database is the industry’s most trusted resource for competitive insights. 

How can I get access to BenchmarkIQ?

Current Competitive Insights users will automatically have access to BenchmarkIQ on November 6th, unlocking expanded global coverage and multi-market views from a single dashboard. 

When you log in, you’ll see a familiar interface set to your current market, with new options to adjust your creator panel and select any combination of the 37 supported countries.

If your team hasn’t used Competitive Insights in the past and you’d like to unlock global benchmarking, reach out to your Customer Success Partner today to learn more about adding BenchmarkIQ to your plan.

Competitive advantages start with insight. With BenchmarkIQ, you’ll know exactly how your creator program is performing, and how you stack up against the competition—worldwide.