CreatorIQ Expands Global Coverage of BenchmarkIQ and CreatorIQ Pay to Broaden Competitive Measurement and Streamline Creator Payments

As measurement remains No. 1 roadblock for brands and agencies, BenchmarkIQ triples competitive reporting capabilities to 37 markets; CreatorIQ Pay extends creator pay outs in 60+ currencies across 80+ markets to meet demands of faster, international payments

Los Angeles, CA — December 4, 2025 — CreatorIQ, the global operating system for creator-led growth, today announced the expansion of BenchmarkIQ and CreatorIQ Pay to help brands scale globally while connecting creator performance to real business results. The expansion includes nearly tripling BenchmarkIQ’s coverage of competitive performance data to 37 countries, and extending CreatorIQ Pay’s global payout capabilities to 80+ markets and 60+ currencies, enabling enterprises to measure performance, spend, and ROI all within the CreatorIQ platform.

“With expanded global coverage for both BenchmarkIQ and CreatorIQ Pay, enterprises can better understand how they’re showing up against their competitors with the creators who matter most—and pay them fast and easily in their local currencies,” said Bhavin Desai, Chief Product Officer at CreatorIQ. “These capabilities give brands and agencies clear visibility into top-of-funnel creator potential and bottom-of-funnel spend, so they can set strategic playbooks, scale programs globally, and drive results with confidence—all from one platform.”

A Market Demanding Greater Accountability

The announcement comes at a moment when enterprises are under heightened pressure to quantify creator marketing’s financial impact. According to CreatorIQ’s State of Creator Marketing 2025–2026, measurement is the No. 1 roadblock for brands for the second year in a row. In parallel, 51% of brands report that economic volatility has intensified their focus on ROI. With creator marketing budgets up 171% year over year, and 43% of total marketing budgets allocated to paying creators, the financial stakes of creator programs have never been higher, underscoring the need for unified, accurate ROI analysis.

As the industry enters its “Era of Efficacy,” global brands need standardized, cross-market reporting and a way to evaluate creator investments across marketing and finance teams—capabilities that fragmented systems have historically made tedious and manual.

BenchmarkIQ: A Global View for Smarter Measurement and Strategy

BenchmarkIQ is a next-generation competitive insights solution giving enterprises access to robust creator performance data across 37 markets, 18 industries, and 1.2 million creators, making CreatorIQ’s database the industry’s most trusted resource for competitive insights. With BenchmarkIQ, enterprises can get immediate clarity on where they stand in the fast-moving creator economy in order to identify new opportunities, optimize investment, and refine strategies for maximum impact.

Key features of BenchmarkIQ include:

• Multi-market dashboards: Access performance across all countries from a single view for true global insight
• Expanded flexible filters: Segment by country, creator tier, content type, social platform, or brand for deeper analysis
• Top 100 creators and content: Identify what’s driving results from your top creators and posts over time
• Expanded coverage: Nearly tripled benchmarking coverage from 13 to 37 countries, with more to come
• Flexible exports and weekly metrics refreshes: Generate customized reports using the latest market data

CreatorIQ Pay: Faster, Frictionless Global Payments with ROI Clarity

CreatorIQ Pay automates the entire creator payment process—from onboarding to payout—across 80+ countries and 60+ currencies, bringing financial transparency directly into creator campaign workflows. Self-service onboarding, wallet funding, payments, and reporting work seamlessly together to eliminate manual steps, improve efficiency, and centralize ROI measurement. By uniting payments and performance in a single platform, CreatorIQ Pay surfaces data within campaigns and reporting, enabling teams to immediately see investment alongside results and clearly demonstrate the value of their creator spend.

Key features of CreatorIQ Pay include:

• Self-service setup: Open and fund accounts instantly in 22 currencies, with full visibility into account balance and payments 
• Automated payments: Approve deliverables, schedule payouts, automatically collect tax and banking details and send payouts on time
• Finance dashboard: Give finance teams a dedicated dashboard with real-time balances and complete audit trails
• Frictionless global payments: Fund in 22 currencies (up from three currencies) and pay out in 60+ currencies across 80+ markets, using local-to-local transactions to reduce foreign exchange fees and speed up delivery
• Compliance: Automatic handling of U.S. tax forms (previous tax handling required extra coordination)

A New Operational Standard for Global Creator Programs

These product announcements come on the heels of the launch of the new CreatorIQ platform, released earlier this year, which unifies discovery, workflow, commerce, and measurement in one intelligent system—enabling global brands to connect every aspect of creator marketing across teams, markets, and regions.

Learn more about comparing creator program performance against competitors, and uncover opportunities to lead in the creator economy with BenchmarkIQ. 

Learn more about paying creators quickly, securely, and at scale with CreatorIQ Pay.