Confidently invest in creators, without putting your brand at risk

As the investment in creators continues to skyrocket, protecting your brand has never been more important. According to our State of Safety report, creators now share 33 times more content about Fortune 100 brands than those brands publish on their own channels. That shift means creators increasingly shape how people experience your brand—which is why having the right guardrails in place for your creator partnerships matters.

That’s why we built SafeIQ: a first-of-its-kind, AI-powered brand safety and suitability solution that automatically reviews creator content—across text, visuals, and audio—to flag potential risks, surface context, and help you determine which creators are the right fit. It adapts to your brand’s unique tolerances over time and is built directly into your CreatorIQ workflow.

Why brand safety needs a new approach

Today’s social landscape moves fast—and brand safety tools haven’t kept up. Many still rely on basic keyword scans or generic risk scores. But real-world creator content is rarely that black and white. A post doesn’t have to be offensive or traditionally NSFW to be off-brand. And a creator who’s a good fit for one brand could be risky for another.

For example, if a hydration brand shows up in a post about hangovers, that might be totally fine for some companies. But for a brand like Gatorade, which positions itself around athletic performance, it could feel off-message.

Most tools miss that nuance. They don’t reflect your brand’s unique preferences and overlook the full context of a post—like what’s said, shown, or implied. That’s why SafeIQ takes a different approach. 

How is SafeIQ different from other tools?

SafeIQ is purpose-built for the complexity of creator content. Instead of one-size-fits-all safety scores, it offers a tailored, intelligent system that evolves with your brand. Here’s how it stands out:

• It understands content like a human would. It analyzes text, visuals, and audio together, factoring in nuance, cultural context, and tone to catch things other systems miss. 
• It adapts to your brand. As you review and label content, SafeIQ adjusts its sensitivity to match your brand’s specific risk tolerances. 
• It’s integrated into your workflow. SafeIQ lives within the CreatorIQ platform, making brand safety part of every step—from vetting creators to managing ongoing partnerships.
  

How does SafeIQ work?

We offer 2 solutions to meet your brand safety needs: 

• Lookback: Allows you to conduct one-time background checks on creators through comprehensive content review. 
• Monitoring: Enables continuous monitoring of your active creator partners during activations and beyond. 

Whether you’re using Lookback, Monitoring, or both, SafeIQ works the same. It uses AI to review creator content across formats in real time and flag anything that might raise concern, based on your preferences. 

Let’s break that down: 

• Automatic detection: It scans every post from the creators you monitor, across platforms.
• Multimodal analysis: It runs AI analysis across text, audio, and visuals. 
• Clear summaries and timestamps: You'll get a precise summary of any flagged content, plus timestamps so you can quickly jump to relevant moments in a video.
• Risk labels: Content is flagged with low, medium, or high severity so you can prioritize your reviews.
• Continuous learning: As you review flags and provide feedback, SafeIQ updates its understanding of your brand’s unique risk tolerances.

What does SafeIQ help you do?

SafeIQ gives you better visibility into creator content, so you can:

• Be proactive, not reactive, and catch risks before they become problems.
• Save time on reviews without missing context—and keep full oversight with built-in review flows and traceable decisions.
• Choose better-fit partners by evaluating for suitability, not just risk.
• Protect your brand reputation while growing your program.
• Drive results—according to the State of Safety report, 82% of brands that prioritize safety report year-over-year ROI growth.

How can I get started?

SafeIQ is now available as an add-on product in CreatorIQ. Want to see it in action? Request a demo, and we’ll walk you through how it works.

Already using CreatorIQ? Talk to your Customer Success Partner about adding SafeIQ to your plan.

What other ways can I use CreatorIQ to protect my brand?

SafeIQ is part of a larger safety suite in CreatorIQ that includes:

• Always-on keyword tracking: Pre-labeled safety categories like NSFW, hate speech, violence, and more are available across Discovery and Creator Profiles—giving you a baseline view of creator risk with or without SafeIQ.
• Legal Drinking Age (LDA) compliance monitoring: If you’re a food and beverage brand or an agency that works with one, LDA monitoring helps you ensure you only partner with creators whose audiences meet your age thresholds.
• Active followers score: We include the percentage of a creator’s followers that actively engage with their content directly on their profile, so you can quickly spot creators with inflated follower counts and low engagement.
  
  

The bottom line? You shouldn't have to choose between scale and safety.

SafeIQ gives you the visibility and control to grow your creator program with confidence—without slowing down.

It helps you catch issues early, align partnerships to your brand’s values, and spend less time reviewing content while making smarter decisions. In a world where creators shape how your brand is experienced, that kind of clarity isn’t just nice to have—it’s essential.

When you can move fast and stay in control, you’re not just protecting your brand. You’re building it, the right way.