Welcome to your monthly release roundup, where you can learn about the most impactful updates in the new CreatorIQ platform.
Check out the updates this month designed to help you grow and nurture your creator community, invest in creators with confidence, and operate efficiently across your entire organization.
Discover new creators
We’re always enriching our database of creators, so you never run out of talent for your program.
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3 million new creators in Discovery
We’ve added 3 million new creators over the past 6 months!
This expansion focused on EMEA and other key regions where you’ve asked for more coverage, and YouTube Partner Program creators.
Learn more about audience insights.
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Measure the impact of your creator program
Understand the results and true ROI of your creator strategies.
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Analyze the cost efficiency of your campaigns with CPM and CPE
Easily report on the ROI of your campaigns with CPM and CPE included in campaign reporting.
With creator spend data integrated into your reports, you gain a clearer view of cost efficiency to support more informed decision-making.
Learn more about Campaign reporting.
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Execute as a global program
We’ve built CreatorIQ to support enterprise organizations, so you never outgrow us.
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Manage creator payments across global divisions
We updated CreatorIQ Pay to make it easier to manage payments across your enterprise organization.
You can now connect a single payment account for your organization, while allowing each division to manage their own payouts, approvals, and reporting.
Learn more about payments in the new CreatorIQ.
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Manage your program with ease
We’re continuing to evolve the new CreatorIQ experience and bring in some of the most requested capabilities from your legacy platforms to help you work more efficiently.
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Manage your creator community with improved filters
We’re continuing to improve Community to make it easier to segment and analyze your creators.
We recently introduced new filters, including gender, number of posts, and lead source, along with highly requested filters from Tribe Dynamics: creator attributes and tags.
Learn more about Community.
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Save your creator searches and find results faster
You can now save creator searches in Community and Discovery—including filters, keywords, sort order, and scope—just like you could in Tribe Dynamics and the legacy CreatorIQ platform.
Saved searches are shared across your team, making it easier to collaborate and get back to relevant results faster.
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See potency and frequency metrics directly in Campaigns
The top-line metrics on the Campaigns post tab now include potency and frequency—metrics you may already be familiar with from Community or Tribe Dynamics campaigns.
Potency represents the average EMV per creator, while frequency reflects the average number of posts published per creator.
Learn more about Campaigns.
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