According to the State of Creator Marketing Report 2024–2025, 43% of marketing budgets go to paying creators. As programs scale globally, brands need a faster, more secure way to manage those payments in one place.
That’s why we’re introducing our next-generation payments solution in CreatorIQ—purpose-built for creator marketing on a global scale and designed to automate the entire process from onboarding to payout. You’ll spend less time chasing creators and managing paperwork, and more time running great campaigns.
And with everything centralized in CreatorIQ, creator performance data and costs live in one place, so you can understand the true ROI of your program.
CreatorIQ brings payments right into your existing workflows, making it simple to pay creators worldwide. Here’s how:
The result: faster payouts, fewer headaches, and full confidence your creators are paid on time, every time.
Setting up payments in the new CreatorIQ is self-service, so you can open an account instantly and easily transfer funds. Once funds arrive, they’re available across your account—no need to allocate to specific campaigns.
When you set up a campaign, creators receive automated invites and reminders to enter banking and tax details. No added complexity when you’re ready to pay creators—just set your payment amounts and schedule, and the rest is taken care of.
69% of creators say timely payouts are critical to their brand collaborations. Our payments solution in the new CreatorIQ is built to meet that expectation.
When you invite creators to a campaign, CreatorIQ automatically gathers their payment info, and automatically handles missing details.
Campaign managers can set payment schedules, approve payments, and track payment statuses directly from their campaigns. Finance teams get a dedicated dashboard with a complete view of all transactions.
The new CreatorIQ expands existing payment capabilities, bringing more flexibility, security, and scale:
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Before |
Now |
|
Funded and paid primarily in a few currencies |
Fund a secure, digital wallet in 22 currencies and pay out in 60+ currencies and 80+ markets. |
|
Standard onboarding and approvals |
Automated creator onboarding and reminders for creators. You approve payments when you’re ready, and we release payments once payment details are provided. |
|
Familiar campaign payments workflow |
Streamlined payments workflow in Campaigns, plus an all-new dashboard for finance team members to view full transaction history. |
|
Tax handling required extra coordination |
U.S. tax forms handled automatically; no tax forms needed for non-U.S. entities. |
We’re continuing to expand our payments solution with upcoming enhancements:
Stay tuned for more updates on what’s coming to payments in the new CreatorIQ.
The new payments solution is available in the new CreatorIQ only, currently for legal entities in the U.S. and Canada. Contact your CreatorIQ representative to learn more about enabling Payments for your team.