June 19, 2020
Why EM Cosmetics Treats Influencers Like Friends
Authenticity is at the heart of successful influencer relationships, according to EM Cosmetics influencer marketing manager—and...
March 27, 2019
"By and large, Benefit’s influencer activation strategy seems to be working. According to Tribe Dynamics data, Benefit Cosmetics is routinely in the top-five ranked cosmetics brands in earned media value (EMV). In January, it held the fifth-place position with nearly $57 million EMV, which was an 11 percent increase month over month. Additionally, the brand’s 2,900 ambassadors each posted about the brand over four times, resulting in about $19,500 EMV per post."
Authenticity is at the heart of successful influencer relationships, according to EM Cosmetics influencer marketing manager—and...
As the world changed in unprecedented ways in March, so did the way we approached our monthly coverage of global beauty and...
For the third installment of Tribe Dynamics’ Influencer Marketing Spotlight series (be sure to read our first two reports, on ...
Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!
“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”
“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”
