Influencer Marketing Blog

200 Episodes Later, Earned Enters Its Next Chapter

Written by Amanda Kahn | Aug 5, 2026, 4:44:34 PM

Earned Podcast: Meet the Four New Voices Shaping the Future of Creator Marketing

Two hundred episodes ago, Earned launched with a simple goal: create the conversations creator marketers couldn't find anywhere else.

Since then, the creator economy has transformed. Creator marketing has become a core business strategy. Measurement has matured. AI has reshaped workflows. Brands have moved beyond one-off influencer campaigns toward always-on creator programs.

The conversations have evolved—and so has Earned.

To celebrate our 200th episode, we're introducing the next evolution of the podcast: four hosts, four perspectives, one shared mission. Bringing you the candid conversations and practical insights shaping creator marketing today.

Every episode will still feature the practitioners, executives, creators, and innovators building the future of the industry. But now you'll hear from the CreatorIQ leaders closest to the work every day.

The future of creator marketing isn't one conversation.

 

Watch the full trailer

 

Ashley Waxman: brand strategy & marketing leadership

As Vice President of Brand Marketing, Ashley leads conversations that connect creator marketing to broader business strategy.

Her episodes focus on the questions modern marketing leaders are asking:

  • How is creator marketing changing the way brands grow?
  • What trends are redefining modern marketing?
  • How should marketers think about AI, creativity, and consumer behavior?

If you enjoy big-picture conversations with CMOs, founders, and industry leaders, Ashley's episodes will explore where marketing is headed.

Jennifer Cho: scaling creator marketing inside global brands

As Chief Customer Officer, Jennifer works alongside many of the world's largest brands as they operationalize creator marketing.

Her conversations will explore:

  • Building creator marketing into core marketing strategy
  • Paid media and creator investment
  • Organizational maturity
  • What separates leading creator programs from everyone else

As Jennifer puts it, these are conversations about "what's working, not what sounds good."

Joy Osinloye: creator partnerships that scale

As Vice President of Customer Success, Americas, Joy brings deep expertise in helping brands build creator programs that are repeatable, scalable, and operationally sound.

Her episodes will dive into:

  • Creator partnerships
  • Program operations
  • Scaling safely across markets
  • Building relevance over time

Joy's focus is simple: move creator marketing beyond theory and into practical execution.

Tim Sovay: measurement, platforms & industry infrastructure

Creator marketing doesn't grow without the technology, partnerships, and measurement systems behind it.

As Chief Partnerships Officer, Tim explores:

  • Measurement and attribution
  • Platform ecosystems
  • Industry infrastructure
  • The technologies enabling creator marketing at scale

If you're interested in where platforms, data, and innovation intersect, Tim's conversations will help connect the dots across the creator economy.

Different perspectives. One shared goal.

Each host brings a different background.

Different guests.

Different questions.

Different expertise.

But every conversation is driven by the same philosophy:

Practical insights from the people doing the work.

Here's to the next 200 episodes

Episode 200 isn't just a milestone.

This is the beginning of a new era for Earned.

We're excited to introduce four new voices, bring you even more perspectives from across CreatorIQ, and continue sharing the conversations shaping the future of creator marketing.

Welcome to the next chapter.

 

 

Listen to the full episode

And explore more conversations with the leaders shaping creator marketing on the Earned podcast hub. 

Keep up with new episodes of Earned by following the podcast on Spotify, Apple Podcasts, and Google Podcasts, or if you prefer to watch these interviews, by subscribing to our YouTube channel.