Guide to Influencer Marketing Strategy
Influencer marketing is key to driving brand awareness for beauty, fashion, lifestyle, and other passion-centered brands. But the industry is constantly changing, and so are the influencer marketing strategies that power sustainable, long-term growth in content creation about your brand.
Use this guide to:
Streamline your outreach efforts by segmenting your influencer community into four groups: Potential Fans, New Fans, Retained Fans, and Lost Fans
Foster brand loyalty by measuring and inspiring consistent posting activity from influencers
Understand whether an influencer is a good fit for your brand using engagement data