This year, more than ever, teams are being asked to do more—and show more—with their creator marketing programs. According to our State of Creator Marketing report, the biggest effect of economic volatility in 2025 was a sharpened focus on ROI. Teams needed clearer proof of what’s working and why.
That’s why having one place to run your creator marketing program is so important. When your work, data, and decisions all live in the same system, you can move faster, stay aligned across markets, and see the full picture of how your efforts are performing.
Here are a few best practices we’ve seen from teams that are successfully operating at global scale:
As creator programs mature, one of the most valuable shifts is building a consistent way to measure success across regions. As Matthieu Mauguin of Nestlé Health Science shared:
“As a global team, we look at the engagement rates of all the influencer marketing campaigns we have across markets, across platforms. We use CreatorIQ to track all of our campaigns, all of our brands, and all of our divisions within the same platform.”
This kind of shared visibility helps teams look beyond individual campaign results to understand how they’re showing up in the broader market. With BenchmarkIQ, our new global competitive insights product, teams can access multi-market reporting in one dashboard—making it easier to understand how your brand stacks up and where you’re gaining momentum.
Another hallmark of high-performing global programs is strong operational discipline. Clear, repeatable workflows free up teams to spend less time managing logistics and more time advancing strategy. As Steven Lai, SVP at ION, put it:
“Looking at efficiencies in our management of our influencers, efficiency in our communication, efficiency in our workflow and reporting is going to be important because we want to all spend time building the right connections, working on the right creative.”
CreatorIQ’s end-to-end tools help remove busywork and make collaboration smoother, so your teams—whether in one office or across multiple regions—can stay focused on the work that drives results.
A key part of understanding ROI is connecting what you spend with what you get back. But that can be challenging when payment data lives in one place and performance lives in another.
That’s why managing creator payments inside CreatorIQ can be a major unlock. Not only can you pay creators across 80 markets worldwide, but you can also see your spend and performance side-by-side—giving you a clearer understanding of what’s driving value.
When brands unify their data, workflows, and cross-market insights, they build creator programs that are more connected, efficient, and prepared to scale. These teams aren’t just thinking like global brands—they’re operating like them.