Let's talk about a key aspect of working with creators: authentication. When a creator authenticates their account on CreatorIQ, it opens the door to incredibly valuable first-party data.
However, many creators (and even brands) are hesitant about authenticating or unsure if it's worth the hassle. Watch the video below on the top myths we hear about creator authentication, and the real facts behind them.
Now that you understand the value of authentication for both you and creators, here are a few tips to ease creators' concerns and get the insights you need:
Authentication is a win-win! Creators spend less time taking screenshots for you and can potentially unlock more partnership opportunities.
When a creator authenticates, they give read-only access to their data directly through the social platform APIs. The platforms own, secure, and manage this access, making it as safe as logging into a social media app.
Creators can remove authentication once a campaign is complete. They’re always in control of how and when their data is shared.
If a creator raises questions, take the time to educate them. But note that strong resistance might signal a lack of transparency, which could be a red flag, so you’ll want to proceed with caution.
For more details on creator authentication, check out our Authentication 101 article. Plus, you can share this resource made specifically for creators on the benefits of authentication.