CreatorIQ Raises Series A Funding | Business Wire

CreatorIQ offers a complete end-to-end workflow solution for influencer marketing campaigns and allows brand marketers and advertisers to: 

• Discover new content creators and digital influencers across Facebook, Instagram, Twitter and YouTube, and manage talent relationships via a proprietary database.
• Overlay their first-party data with CreatorIQ’s demographic and psychographic data including IBM Watson™.
• Track campaign performance by automatically monitoring key metrics and compliance across owned & operated and partner channels.
• Measure campaign effectiveness and create data-driven performance reports through a single platform.

The Company has spent the past several years working closely with the influencer marketing industry’s largest and most influential companies to refine its offering. CreatorIQ customers include Disney’s Maker Studios, Fullscreen, Horizon Media, ipsy, Studio71, Tastemade, The Marketing Arm and VaynerMedia.

CreatorIQ has been working to power influencer marketing analytics at ipsy, one of the world's most innovative companies at influencer marketing. CreatorIQ customer, Spencer McClung, who is EVP, Media and Partnerships at ipsy commented, “SocialEdge has enabled us to more quickly scale ipsy's media business by providing turnkey tracking and reporting for creator campaigns with brand partners as well as CRM capabilities for our 10,000 member beauty creator community.”

“Over the past several years, influencer marketing has moved from experimental to essential. Yet, the process for executing and measuring campaigns remains complex, and the industry lacks accepted standards,” said digital marketing and social media pioneer and early CreatorIQ investor Gary Vaynerchuk. “CreatorIQ’s platform provides measurement and standardization at scale -- something that has been difficult, if not impossible, to come by previously.”

For more information on CreatorIQ and its complete influencer marketing solution, please visit: http://CreatorIQ.com/.

About Affinity Group

Affinity Group is a growth marketing and strategic communications firm founded in partnership with TPG Growth and Evolution Media. Affinity Group partners with companies on business-critical initiatives across digital marketing and communications and invests in emerging companies to help accelerate their growth trajectory.