How Three Beauty Brands Pulled Off France’s Buzziest 2019 Product Launches
Orchestrating a successful product launch is no easy task—especially in France, where a small, tight-knit influencer network...
May 1, 2019
Beauty’s wunderkind is all grown up! The Business of Fashion reported in March that Glossier’s most recent $100 million funding round propelled it to a $1.2 billion valuation, joining a lineage of female-founded beauty unicorns that includes Kylie Cosmetics, Pat McGrath Labs, and Anastasia Beverly Hills. BoF attributed Glossier’s meteoric rise to its distinctive Millennial branding, founder Emily Weiss’ industry know-how, and its profitable direct-to-consumer model—all aspects we’ve flagged throughout our coverage of the cult brand from its initial launch as a no-frills skincare line. In light of its recent valuation, we took a look at how Glossier has been performing across international markets, focusing on the five markets where it garnered the most buzz.
Orchestrating a successful product launch is no easy task—especially in France, where a small, tight-knit influencer network...
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“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”
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