How deeply do beauty influencers actually shape consumer attitudes? This week, Tribe Dynamics co-founder and president Conor Begley and Influenster’s director of B2B marketing Alex Kirk co-hosted a webinar unpacking the relationship between influencer content and consumer product reviews—and how beauty brands can leverage both to drive sustained enthusiasm.
The conversation covered:
- State-of-the-state insights on trends in social media usage from Influenster’s recent survey, including the rise of Tik Tok, changing attitudes towards Facebook, and top platforms by generation.
- A deep dive into how influencer excitement drives consumer interest, based on analysis of Earned Media Value (EMV) data from Tribe Dynamics and product review data from Influenster.
- Trends in both influencer and consumer engagement across Cosmetics, Haircare, and Skincare.
- Key strategies for beauty brands to drive growth at any stage in their life cycle.
Watch the complete webinar below, then read our post diving into the relationship between influencer content and consumer product reviews!
For more influencer marketing best practices from Tribe Dynamics, download our guide to What Makes a Winning Influencer Marketing Strategy here.